"Russian Doll": Director's Lookbook

Graphic Design for Original Netflix Series "Russian Doll"

After developing the first two pre-production lookbooks for the upcoming Netflix show starring Natasha Lyonne (produced by Amy Poehler and Leslye Headland), the Russian Doll team asked me to design a lookbook that would incorporate my original books' concepts with those developed by the show's production designer, cinematographer, costume designer, etc.

This book needed to make choices. For example, should the show be neon noir, film noir, or neo-realism? Shooting primarily at night, should the show exploit neon signs or the more subtle and draining fluorescent? What best reflects the tone of the show? A show which is both funny and eerie? Distributed to all department heads, producers, visiting directors, etc., the document needed to be clear and consistent. Below is the end result.


DIRECTOR'S LOOKBOOK